Marketing News

Harry’s Introduces Refreshed Brand Identity

The ‘Man, That Feels Good’ campaign represents a reset for the brand beyond product-specific marketing, and is the first of many expressions of Harry’s “honest” brand truth, officials said.

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By: Lianna Albrizio

Associate Editor

Integrity has been at the heart of men’s personal care brand Harry’s – from quality ingredients to “fair” pricing. The brand’s newest campaign, “Man, That Feels Good,” explores the concept, following three guys on journeys to transform themselves—from bad boy to rugged mystery man to a whole new man. The campaign represents a reset for the brand beyond product-specific marketing, and is the first of many expressions of Harry’s “honest” brand truth, officials said. New Brand Ide...

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